Coca-Cola: The Real Story Behind the Real Thing
With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world’s leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of...
Game on!: inside the video game industry
Video games have come a long way since Pong and Pac-Man, and the development of that $25-billion industry is filled with useful business and technology case studies. This CNBC program explores the history of video gaming and takes viewers behind the...
The Nuclear Option: Rethinking Atomic Energy
America hasn’t built a nuclear power plant in thirty years. Is that due to a right-headed concern over health and environmental dangers, or an unfounded timidity that puts us behind the rest of the world? This CNBC Original documentary explores th...
CNBC Titans: Steve Jobs
Irrepressible, irascible, and iconic, Steve Jobs reigned as the undisputed king of Silicon Valley for the better part of three decades. From his parents’ California garage he launched the personal computer revolution and built Apple into the most ...
The execution plan
How can a company assemble all the ingredients of true innovation and achieve marketplace success? This program gathers together the key issues and themes explored throughout the series The Business of Innovation, outlining actionable strategies tha...
BMW: A Driving Obsession
Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse—and is now going all-out to maintain it...
Big Mac: inside the McDonald's empire
Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest ...
Scam of the Century? Bernie Madoff and the $50 Billion Heist
How did fraudulent investment manager Bernard Madoff get away with such an enormous scam for so many years? This CNBC Original program examines the bizarre details of Madoff’s operation while exploring his motives and mind-set. Interviews feature ...
Innovate or die: the high stakes of 21st-century business
How can organizations avoid complacency and create catalysts for innovation? This program delves into survival strategies used by businesses that are constantly evolving and placing themselves at the frontline of the innovation battle. Expert guests...
Liquid Assets: The Big Business of Water
With fresh water making up only 3 percent of the world’s supply, are we looking at a global crisis in the making? Some say it’s already upon us—whether for drinking, growing crops, or proper hygiene, shortages are emerging all over the planet....