Single Mother on TV
A story line on "Murphy Brown" triggered a heated debate during the presidential election season.
Television Networks
The 1939's World Fair introduced television to the world. The three major networks controlled the air from 1948-1952, but a fourth network, Du
Mechanical Television
Successful inventor Charles Francis Jenkins had a reputation that put him ahead of the pack. He unveiled a version of television and broadcast an
Television Interference
RCA was selling millions of radios and owned the two biggest networks. Sarnoff's vision for television was bigger than public demand. CBS owner
TV Violence and You
. Drawn from one week of television programming, video clips fall into five main areas: building distrust through stereotypes and putdowns, the impact of TV
Subject: Violence on television
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World Market and TV Violence
Violent programs never make the top ten in the ratings, but they travel well on the world market. Images need no translation and so violence becomes a part of the marketing formula.
Business Aspects of TV Violence
Television is not free because a hidden tax without representation finances television. Sex and violence mark the bottom line for what attracts
Brands: TV and Sports Figures
In the 1950s TV had a major impact on the evolution of branding. Michael Jordan and other sports figures emerge as heroes of marketing as Nike gains