Startup Capital Case Study: "Didee Snug Diapers"
This clip tells the story of how the company that makes Didee Snug Diapers came to be. The company founder decided early on to give up his original 100% ownership position in order to attract investors who could provide financial support.
Subject: entrepreneurship
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Subject: entrepreneurship
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Subject: entrepreneurship
Importance of Accounting Information
This clip explains that accurate record keeping is essential to the health and prosperity of any small business. Once the financial objectives of the business have been established, the accounting system allows the entrepreneur to evaluate the perfo...
Subject: entrepreneurship
Importance of Customer Satisfaction, The
This clip focuses on the importance of customer satisfaction and meeting customer needs.
Subject: entrepreneurship
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Subject: entrepreneurship
Eliminating or Minimizing Risk
This clip talks about ways to eliminate or minimize potential risks, such as buying an existing business or buying into a franchise. Sometimes, the clip explains, the best way to reduce risk is simply by using common sense.
Subject: entrepreneurship
Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the form of events at which he pre...
Subject: entrepreneurship
Purchasing and Inventory Control Case Study: "The Harlan Corporation"
This clip profiles the Harlan Corporation, which manufactures tractors and equipment for moving heavy loads. Because it's not financially possible to maintain an inventory of tractors, the company tries to keep up with customer demand by maintaining...
Subject: entrepreneurship
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Subject: entrepreneurship