Risk and Self-Doubt
This clip looks at the financial risk most entrepreneurs assume when they start their new business, and the self-doubt that can crop up at any point.
Market Research Case Study: "Skullduggery"
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also helped the business owners be...
Marketing, Taxes, Employees and Ethics
This clip notes that one of the greatest challenges in operating a small business is maintaining one's ethical moorings while, at the same time, performing essential business functions, such as promoting, advertising, paying taxes and dealing with e...
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
Market Research: Going It Alone or Seeking Professional Assistance
This clip talks about the pro's and cons of doing one's own market research versus using an outside resource, which will typically be a market research expert or consultant.