Types of Risk
This clip introduces the concept of business risk and risk management. It notes that business risks can generally be classified into four categories: property, market, employee, and customer.
Startup Capital Case Study: "Didee Snug Diapers"
This clip tells the story of how the company that makes Didee Snug Diapers came to be. The company founder decided early on to give up his original 100% ownership position in order to attract investors who could provide financial support.
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Importance of Customer Satisfaction, The
This clip focuses on the importance of customer satisfaction and meeting customer needs.
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
Ratio and Proportion: Simplifying the Comparing of Fractions by Cross Multiplying
This clip explains that cross multiplying is a shortcut which allows us to determine if two fractions are the same. The fractions are compared by multiplying the numerator of each by the denominator of the other. If the products are the same, then t...
Divisional Structure
One type of organizational structure, known as divisional structure, tends to encourage decentralization of authority. It can be organized around products, geography or types of customers.
Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Compound Denominate Numbers: Practical Problems: Multiplying Compound Denominate Numbers
This clip includes practical problems that are solved by multiplying compound denominate numbers. The first of these involves figuring out the area of a rug, followed by a problem about the square footage of an office and the amount of rent due each...