Los Angeles Music Center: Changing Plans
Seizing opportunity is critical for all organizations, but it can be a tricky proposition unless there are clearly defined goals in place. Gordon Davidson and his staff at the Los Angeles Music Center faced just such a challenging opportunity severa...
Making Connections
Prospecting is the method by which salespeople can identify potential customers; a process which requires planning.
Managers and Ethics
Some believe that managers need to be provided with a corporate code of ethics that might serve as a kind of road map in the face of difficult choices. But it would still be incumbent upon the manager to find out the facts in a given situation and t...
Management Style and Employee Morale
In any organization, the style of supervision can have a tremendous impact on morale. An autocratic, punitive management style tends to cause many employees to simply do what they're told, often with great resentment. A more participative management...
Managerial Skills and Functions
While there is a wide range of general skills required of nearly all managers, there are some differences in emphasis from one level of management to another, from supervisory or operating level managers up through senior, top level managers.
Managing Cash Flow
This clip talks about the importance of managing cash flow, noting that the cash requirements of any company are constantly changing and that sales mean nothing without the ability to collect cash.
Managerial Challenges
Regardless of their level within an organization, managers virtually without exception find their jobs to be a uniquely challenging mix of the frustrating and the rewarding. Unlike the popular image of the manager as someone who spends his or her ti...
Managing a Small Business
This clip introduces the five major management functions: planning, organizing, staffing, leading, and controlling. It notes that the challenge for small business owners is to avoid what is sometimes called "entrepreneur's disease": the inability to...
Market Research Case Study: "Skullduggery"
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also helped the business owners be...
Marketing, Taxes, Employees and Ethics
This clip notes that one of the greatest challenges in operating a small business is maintaining one's ethical moorings while, at the same time, performing essential business functions, such as promoting, advertising, paying taxes and dealing with e...