Full Service
Personal selling is not one, but two processes -- making the sale and servicing the sale. The focus of this episode is how important quality customer service is and how it helps sales.
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
Franchising Opportunities
This clip explains that, by its very nature, franchising is a way of taking a successful business and packaging it in a system that can be duplicated. Franchises are popular with many entrepreneurs because they offer the chance to own and manage a b...
Globalization and Competition
As steel has given way to microchips and globalization has become a worldwide economic reality, managers have had to deal with a host of new challenges. Among the most critical has been the need to produce as efficiently as the competition, which mi...
Law and the Business Person
Provides a basic foundation of what business law is, its importance in business operations, the importance of a businesspersons understanding the law, and consequences of not knowing the law.
Leadership Case Study: Virgin Group of Companies
As the founder, chairman and chief executive of the Virgin and Voyager Group of Companies, Richard Branson has started or become a partner in nearly two hundred ventures. His leadership style has been described as "inspired delegation." Perhaps the ...
Leadership Case Study: Ritz-Carlton Hotel
Horst Schulze, former president and chief operating officer of the Ritz-Carlton Hotel Company, is a classic example of a leader who came up through the ranks and knows how to connect with employees. During his tenure with the Ritz-Carlton, Schulze c...
Just-In-Time Inventory Management
Maintaining appropriate levels of inventory is a fundamental aspect of operations. In order to insure a smooth flow of work and delivery to customers, companies need to keep some amount of both raw materials and finished product on hand. But histori...
Laws and Regulations
This clip explains that, in recent years, laws and regulations have played an increasing role in the business world. In addition to licenses and permits, the clip notes, there are many other government laws and regulations that apply to specific typ...
One World
The impact of international business and the economic interdependency of nations on sales and selling is subject of this episode.