Copyrights and Patents
This clip explains the importance of copyrights, trademarks and patents to protect original ideas, products, logos, phrases, names, symbols and the like.
Federal Trade Commission, The
This clip looks at the role of the Federal Trade Commission in monitoring and regulating pricing, as well as labeling, marketing, and advertising. The clip notes that the FTC is also involved in regulating warranties.
Finding A Niche
This clip explains that a business idea will generally not lead to a successful business venture unless it stands out from the competition.
Social Responsibility Case Study: "The Little Red Schoolhouse"
This clip profiles "The Little Red Schoolhouse" and the efforts of its owner to improve conditions in the school's community.
Balance and Satisfaction
This clip talks about the value of maintaining balance in ones' life, even while putting tremendous energy into running a small business. It also looks at the importance of being flexible and open to change.
Revolution of a Different Sort: New Generation of Entrepreneurs
In these decades the country also witnesses the emergence of a new generation of entrepreneurs...daring, imaginative, and occasionally ruthless. Many of the very earliest industrialists make their money in trade; others pool their money to form corp...
Buying a Firm: Due Diligence
This clip explains that, while purchasing a business can be a great opportunity, there may be problems lurking beneath the surface. For any prospective buyer, it's a good idea to do a thorough analysis of the company's financial and legal records, i...
Buying Into a Franchise: Doing Your Homework
This clip explores the sources entrepreneurs can utilize to locate a franchise that meets their needs. It adds that the most comprehensive source of information is the documentation franchisors are required by law to give to all prospective franchis...
Buying a Firm or Starting Your Own
This clip explores the pros and cons of starting a business vs. buying an existing firm.
Risk and Insurance
This clip explores the different types of insurance available to help protect against risks and liability.