Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Proprietorships
This clip explores the advantages and disadvantages of setting up a business as a sole proprietorship. While this approach does afford the maximum flexibility, it also generally exposes the owner to more risk than other forms of legal organization.
Obtaining a Bank Loan
This clip looks at the challenges involved in securing a bank loan. It also touches on the role of the Small Business Administration in giving banks an incentive to make longer term loans, with less collateral and less of an equity requirement.
Occupational Safety and Health Administration, The
This clip examines the Occupational Safety and Health Administration (OSHA). The clip notes that this is the government agency that regulates safety in the workplace, including the design and layout of the physical plant, as well as specific types o...
Choosing A Specific Site
This clip explores some of the factors that go into the decision about where to locate a business once the region and city have been chosen. Depending on the type of business, factors to consider include: the physical attributes of the space, access...
Characteristics of the Entrepreneur
This clip explores the personal characteristics of the "typical" entrepreneur, as well as the challenges and opportunities that come with operating a small business.
Selecting the Right Location: Region and City
This clip looks at some of the options for where to locate a business. The initial decision involves what region and then what city in which to locate. Some of the factors that go into the decision include location of customers, competition and supp...
Seasonal Demand
This clip notes that one of the more challenging aspect of managing working capital is seasonal demand.
Partnerships
This clip looks at partnership as an option for legal organization. Some of the reasons partnerships are formed include the need for additional capital and the opportunity to take advantage of the diverse skills and talents of one or more partners. ...
Need for Distribution, The
This clip introduces the topic of distribution, which includes both the physical movement of products and the establishment of intermediary relationships to guide and support product movement.