Customer Service
This clip explains that achieving a high level of customer satisfaction often depends on providing the best customer service possible.
Staffing
This clip looks at staffing, which begins with the recruitment of qualified candidates for each position, and also includes orientation, training, and regular evaluation.
Sources of Capital
This clip looks at potential sources of capital for getting a new business off the ground. Apart from tapping one's own savings or other personal resources, the other options generally fall into two broad categories; debt and equity.
Goals, Plans and Strategies
This clip talks about the importance of creating a business plan that clearly and realistically outlines goals and strategies for a new company.
Pricing Case Study: "Rags to Riches"
This clip profiles a company that makes custom quilts and toys. The owner explains that setting prices has always been a challenge, but notes that positioning her company as a high-end manufacturer of custom products has made the task a bit easier.
Pricing Goals
This clip talks about the importance of establishing pricing goals, noting that pricing shouldn't be determined solely on the basis of costs and desired profit margin, but as part of the overall marketing mix. Competitors' prices should also be take...
Orientation, Training and Evaluation
This clip looks at the management of human resources from the point at which a new employee is hired. It covers orientation and training, as well as the need for performance evaluation. Finally, the clip makes some recommendations about how best to ...
Pricing Strategies
This clip explores a number of commonly used pricing strategies, including odd pricing, skimming pricing, follow-the-leader pricing, and penetration pricing.
Potential Disadvantages of Buying Into a Franchise
This clip explains that, when buying a franchise, the entrepreneur gives up much of the freedom that comes with starting a new business. This must be weighed against the advantages of purchasing a franchise, which are considerable.
Pricing and Cost
This clip notes that the total cost of operating a business must be considered before the small business owner makes pricing decisions. The clip also talks about the difference between fixed and variable costs.