Political Television Spots
Political spots enable candidates to choose their message on their terms. They are not left to the mercy of newspaper editors or television producers
Gold Winner: Television/Cinema
Volkswagen wins for "The Force."
Silver Winner: Television/Cinema
ZonaJobs wins for "PowerPoint."
Silver Winner: Television/Cinema
Findus wins for "Asparagus."
Silver Winner: Television/Cinema
Snickers wins for "Logging."
Television and Moon Landing
The television audience feels like "auxiliary astronauts" because of massive moon landing coverage. The proliferation of images makes it
Consumerism and Television Commercials
-million mark. Consumerism becomes an end in itself, fueled by cleverly designed television commercials.
Movies Compete with Television
By 1946, paid theater admissions reach over $1.5 billion, and that same year, Americans buy 11,000 televisions. By the end of the 1950s, 90% of
Future of Television Advertising
Adjustable TV advertising targets different families with local markets. Television advertising will be customized for individual homes, based on