Sales Promotion and Publicity
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, including sponsorships.
Subject: entrepreneurship
Risk and Self-Doubt
This clip looks at the financial risk most entrepreneurs assume when they start their new business, and the self-doubt that can crop up at any point.
Subject: entrepreneurship
How Much Startup Capital Will I Need?
This clip explores the challenge of figuring out how much capital is needed for a new business. Because income can be extremely limited during the early stages of a business, it's especially important to accurately project expenses. Some of the more...
Subject: entrepreneurship
Hiring Employees
This clip provides an overview of the hiring process, from resumes and job applications to interviews and reference checking.
Subject: entrepreneurship
Hiring A Financial Professional
The clip looks at the unfortunate tendency of many entrepreneurs to do all financial record keeping themselves, or to assign the task to an office worker or family member on a part-time basis.
Subject: entrepreneurship
Home-Based Businesses
This clip explores the pro's and cons of having a home-based business. The primary advantage is the cost savings. One disadvantage can be a sense of isolation.
Subject: entrepreneurship
Methods of Distribution
This clip explores the most common types of physical distribution, including air, rail, truck and sea. The clip talks about the factors that go into the selection process, noting that the key to successful distribution--apart from physical capabilit...
Subject: entrepreneurship
Leadership and Motivation
This clip talks about the need for entrepreneurs to refine their leadership skills. This involves not only motivating and directing employees, but listening to their needs and instilling a sense of teamwork and shared commitment.
Subject: entrepreneurship
Leading
This clip looks at leading, the fourth of the five management functions. In some instances, the small business owner may find it difficult to play this role, because the same self-reliance that allows an entrepreneur to create a new venture sometime...
Subject: entrepreneurship
Leases
This clip talks about leasing, and makes the point that it's generally a good idea to utilize a team of experts in the leasing process. This team will typically include an attorney, an accountant and a real estate agent.
Subject: entrepreneurship