Attention Span and Media
Many experts believe media bombardment is shortening our attention span. Historically images in advertising were secondary to the text, however
Media: Landscape of Images
Early in the 20th century, PR and advertising emerged as industries in themselves. Television carries the images of products into the "eyes' mind," as advertisers shape Americans' popular visions of culture.
Photographic Media Literacy
Media messages come in a variety of forms designed to grab teens' attention, such as photographs. Photographic techniques such as angle, framing
Media Literacy: Newspaper Articles
Teens learn to consider the following when reading newspaper articles: author and author bias, author intention, stereotypes, and offensive content.
Media Literacy: Subliminal Ads
Teens learn to find subliminal messages where they wouldn't normally expect them, such as on clothing worn by sports figures, brand names inserted in written text, ad banners in restaurants, and sporting event sponsorship visibility.
Media Literacy: Textbooks
articles and other media messages. That is, they look for author credibility, bias, and accuracy.
Media Literacy: Radio Commercials
Teens learn to analyze radio commercials by considering the following: affect and quality of voice, emotions that are evoked, contribution and quality of music, message content, effectiveness, and demographics.
Media Literacy: Songs
From long instrumental ballads to short, up-beat modern pieces, songs are media messages. Teens learn to consider instrumentation, tempo, volume