Long Hours and Personal Sacrifice
This clip talks about the long hours and personal sacrifice that are often part of running a small business. It's not uncommon for the business owner to miss important family events because the demands of the business are so great.
Subject: entrepreneurship
Managing Cash Flow
This clip talks about the importance of managing cash flow, noting that the cash requirements of any company are constantly changing and that sales mean nothing without the ability to collect cash.
Subject: entrepreneurship
Managing a Small Business
This clip introduces the five major management functions: planning, organizing, staffing, leading, and controlling. It notes that the challenge for small business owners is to avoid what is sometimes called "entrepreneur's disease": the inability to...
Subject: entrepreneurship
Market Research Case Study: "Skullduggery"
This clip profiles a company that almost didn't come into being, until market research revealed that its unusual products would have a wider appeal than previously expected. Additional, broad-based primary research also helped the business owners be...
Subject: entrepreneurship
Marketing, Taxes, Employees and Ethics
This clip notes that one of the greatest challenges in operating a small business is maintaining one's ethical moorings while, at the same time, performing essential business functions, such as promoting, advertising, paying taxes and dealing with e...
Subject: entrepreneurship
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.
Subject: entrepreneurship
Market Research
This clip explores the value of market research as an indicator of what potential customers--as opposed to just friends and family--think about a business idea.
Subject: entrepreneurship
Market Research: Going It Alone or Seeking Professional Assistance
This clip talks about the pro's and cons of doing one's own market research versus using an outside resource, which will typically be a market research expert or consultant.
Subject: entrepreneurship