Public Relations
Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advert...
Series: Media Power
Subject: Mass media
Transcript: happens to them. From the earliest times, leaders have been concerned about their public image. In the past century or so, mass media have helped mold those
Publisher: Films Media Group (Firm)
Media Literacy: Asking Questions
This program explains how to teach media literacy through the application of three basic facts and five key analytical questions that can be applied
Series: Media Literacy
Subject: Media literacy -- Study and teaching
Transcript: FORM CALLED "MEDIA." MEDIA MESSAGES ARE ALL AROUND US AND IMPOSSIBLE TO AVOID. WHETHER WE REALIZE IT OR NOT, EACH DAY, WE ARE ALL BOMBARDED BY
Publisher: Films Media Group (Firm)
Media Literacy for Teens
? - and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole
Series: Media Literacy
Subject: Media literacy
Transcript: [funky R&B music] * Since you were very young, you've been exposed to things in the media that will help shape your viewpoint for the rest of your
Publisher: Films Media Group (Firm)
Advertising
Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for a...
Series: Media Power
Subject: Mass media
Transcript: mass media and has been very much a part of that. Obviously we had the colonial newspapers at first and they were often times just filled with sort of
Publisher: Films Media Group (Firm)
Media Exposure
The '60s identify Baldwin as a gifted author and campaigner for black rights. He publishes "Another Country" and the BBC profiles his life and work. He takes part in the Cambridge Union debates of 1964.
Media Bias
Media literacy allows us to recognize media bias. Some media with obvious biases include television, radio, movies and advertising. Media with biases
Media Construction
Those who create media are responsible for its messages and the values embedded therein. The message varies depending on the creator.