19:39
Marketing Research and Segmentation
Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic ...
22:41
What Is Marketing? The Basics and Beyond
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and resp...