Shell shock: the failure of corporate ethics
When oil conglomerate Shell stunned investors by announcing a 20 percent reduction in its proven reserves, pensions and portfolios suffered around the world. This program reveals a pattern of exaggeration and cover-up at the company's top level - sp...
Barbie’s Midlife Crisis: Mighty Mattel Fights Back
At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival th...
Coke’s Water Bomb: The Dasani Fiasco
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s pr...
eBay: managing success
This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes tw...