02:16
Product Development Curve, The
This clip explores the product development cycle, from the accumulation of ideas to product testing.
01:57
Importance of Customer Satisfaction, The
This clip focuses on the importance of customer satisfaction and meeting customer needs.
02:21
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
03:34
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.