The Real Big Brother
Civil liberties advocates have warned against government surveillance for decades. Today, corporations use technology to monitor employees and customers. Is big business the new big brother? This program addresses the growing debate about our “sur...
Get Cartier! Defending a Crown
As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry—a move interpreted as a direct attack on the ...
The Chewing Gum War: A Case Study in Market Share
Cadbury Schweppes, Britain’s biggest confectioner, has ventured into the chewing gum market—taking on the might of Wrigley’s, the long-time global industry leader. This program examines Cadbury’s multipronged product launch and Wrigley’s c...
Barbie’s Midlife Crisis: Mighty Mattel Fights Back
At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival th...
Coke’s Water Bomb: The Dasani Fiasco
On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani’s pr...