Giving Back to the Community
This clip explores some of the ways in which a small business can give back to the community, including demonstrating an awareness of environmental concerns and contributing to charities.
Product Lifecycle, The
This clip looks at the product lifecycle, noting that its predictability gives the small business owner a valuable planning tool for pricing, promotional activities, and distribution policies.
Pricing and Cost
This clip notes that the total cost of operating a business must be considered before the small business owner makes pricing decisions. The clip also talks about the difference between fixed and variable costs.
Figuring Out What the Customer Wants
This clip considers the importance of knowing what potential customers want. While there are a variety of market research tools that provide this kind of information, often the best way to find out what customers want is simply by asking them.
How Much Startup Capital Will I Need?
This clip explores the challenge of figuring out how much capital is needed for a new business. Because income can be extremely limited during the early stages of a business, it's especially important to accurately project expenses. Some of the more...