Inside American Airlines
A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive ...
BMW: A Driving Obsession
Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse—and is now going all-out to maintain it...
Big Mac: inside the McDonald's empire
Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest ...