02:21
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
04:18
Buying a Firm: Due Diligence
This clip explains that, while purchasing a business can be a great opportunity, there may be problems lurking beneath the surface. For any prospective buyer, it's a good idea to do a thorough analysis of the company's financial and legal records, i...
03:34
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.