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The Mind's Storehouse: Other Brain Structures Involved in the Memory Game
02:21

The Mind's Storehouse: Other Brain Structures Involved in the Memory Game

Different parts of the prefrontal cortex are involved in storing information referred to as the working memory. The more distinctive a memory trace, the more likely it can be retrieved later. If something interesting or emotionally exciting occurs, ...

The Mind's Storehouse: Multistore Model of Memory, The
01:44

The Mind's Storehouse: Multistore Model of Memory, The

Rich Shiffrin was a graduate student in psychology when he and Dick Atkinson, then a member of the Stanford faculty, began working on a series of experiments related to memory. Their research became the basis for a theoretical framework they called ...

The Mind's Storehouse: Memory Phenomenon, The
02:45

The Mind's Storehouse: Memory Phenomenon, The

Memory is the mind's storehouse. It holds information necessary for survival, and embraces the richness and texture of individual lives. It can be a tool to fame and fortune or a traitor at the most inopportune moment. Leading memory experts share t...

The Mind's Storehouse: Storage: Retaining Information
02:07

The Mind's Storehouse: Storage: Retaining Information

Short-term memory, without further processing or rehearsal, will last no more than 30 seconds and is limited in how many unrelated items can be stored at any one time. In contrast, long-term memory does not seem to be limited. Evidence points to the...

The Mind's Storehouse: Encoding: Getting Information In
03:01

The Mind's Storehouse: Encoding: Getting Information In

Most of what we encode into memory is information that is a byproduct of everyday life and will soon be forgotten. It is only information or events that we give attention and attach meaning to that are likely to be remembered later. Organizing infor...

The Mind's Storehouse: Forgetting
03:09

The Mind's Storehouse: Forgetting

Sometimes efforts to retrieve memory fail. Context or content cues, or multiple cues for the same memory increases the likelihood that the information can be accessed. In some cases, it is important to forget what has been learned, to replace one me...

Endless Questions: Ethics and Research
02:51

Endless Questions: Ethics and Research

The fact that people react to being studied makes human research challenging. In order to capture responses in a pure form, some level of deception or manipulation may be employed. At universities and research institutes, experiments must be appro...