Social Media for Business Marketing
The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to...
Online and Mobile Business Marketing
There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to s...
Starting Your Business: Financing, Branding, and Regulations
It’s one thing to imagine being an entrepreneur and quite another to take the first steps in creating a real business. This video encourages people who have carefully studied the market for a product or service, have written a solid business plan,...
Job Interview Essentials for People with Disabilities
Job interviews are stressful for everybody, and maybe even more so for people with disabilities. But they don’t have to be. This video shows how to turn an interview into a self-selling opportunity that focuses on what a disabled candidate can do,...
Looking Ahead: Exiting Your Business
It might seem contradictory, but decisions about how to end a company are just as important as the dreams that give birth to it. There may even be reasons that make a pre-planned exit strategy mandatory, such as the specific needs of investors. This...
Planning Your Business: Research, Goals, and Business Plans
The old saying, “People don’t plan to fail, they fail to plan,” rings especially true when it comes to creating a company. This video helps aspiring business owners plan to succeed, with advice from veteran entrepreneurs on clarifying goals, i...
You're Hired! Job-Winning Interview Strategies
There’s nothing like preparation to calm the pre-interview jitters! After watching this video, young adults will know how to define personal employment goals; research a company of interest; do mock interviews, for practice; dress for success; mak...
Finding Your Customers: Marketing and Advertising Your Business
Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company’s most daunting challenge. Packed with advice from experienced entrepreneurs, thi...
Managing Your Business: Prices, Finances, and Staffing
From price tags to paychecks, from tracking sales to filing taxes, from opening in the morning to locking up at night, the on-the-ground challenges of running a business never end. This video sheds light on them with expert commentary and helpful ex...