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Sales Talk
28:40

Sales Talk

We examine communication styles bias - often a barrier to selling success. Communication style bias occurs when salespeople contact customers whose communication styles are different.

Beneath the Surface
28:40

Beneath the Surface

The challenge of understanding what makes customers buy is the focus of this episode. What influences a buyer's decision?

Personal Touch, The
28:40

Personal Touch, The

The manner in which salespeople establish, build and maintain relationships is the key to success. Most successful sales consultants see themselves as the customer's partner in the sales process rather than their adversary. In addition to customers,...