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Mass Appeal: Collective Behavior and Social Movements
04:13

Mass Appeal: Collective Behavior and Social Movements

The emergence of a social movement often marks the culmination of years of struggle. But as challenging as launching a movement may be, creating an organizational framework that allows that movement to endure can be just as daunting.

Mass Appeal: Collective Behavior and Social Movements
03:16

Mass Appeal: Collective Behavior and Social Movements

The emotion that ignites a social movement can be based on any number of things, including grievances, anger, hope or rising expectations.

Mass Appeal: Collective Behavior and Social Movements
02:06

Mass Appeal: Collective Behavior and Social Movements

It's relatively easy to reel off a litany of well-known social movements, from civil rights to anti-war to the women's movement. Trying to pin down what actually constitutes a social movement can be a bit more challenging.

Mass Appeal: Collective Behavior and Social Movements
02:07

Mass Appeal: Collective Behavior and Social Movements

Most movements are populated by both moderates and militants. The role each plays, and the relationship between them, can be quite complex.