Addicted to Cheap Shopping? Why the Real Cost of Goods Keeps Going Down
In this program, host Libby Potter travels around the world as she takes a meaningful look at the economics behind the inexpensive goods for sale in big-box stores and malls. Cost-cutting through supply chain management and waste reduction, economie...
The Chewing Gum War: A Case Study in Market Share
Cadbury Schweppes, Britain’s biggest confectioner, has ventured into the chewing gum market—taking on the might of Wrigley’s, the long-time global industry leader. This program examines Cadbury’s multipronged product launch and Wrigley’s c...
Email is ruining my life!
Does too much e-mail induce physical and mental stress? What impact does excessive e-mail have on business and the economy? Can companies and employees change their e-mail habits for the better? This program studies the phenomenon of the e-mail aval...
The beauty backlash
With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implica...