28:40
On the Dotted Line
We discuss "closing the sale" as an outcome of a well-planned presentation while providing a number of guidelines for closing.
28:40
Setting the Pace
We set forth the responsibilities of sales managers and the things they need to do for success.
28:40
Extra Mile, The
We discuss customer concerns and the need for each salesperson to become familiar with them as they relate to their customers.
28:40
Right Choice, The
We explore various legal and ethical guidelines for salespeople and the rights and wrongs of selling.
28:40
Sales Engine, The
Addresses the ways in which personal selling stimulates economic growth in a market driven economy, and traces its evolution from the early days of the Production Era to present day.