Sensations, the raw data we encode from our physical environment, are just a random mix of sights and sounds, tastes and smells that provide little meaning in and of themselves. To construct the outside world inside our heads requires us to select, ...
Daniel Simons and his colleagues were intrigued to learn which factors influence whether or not something is perceived. Many of the experiments they have conducted relate to what they term change blindness--changing some aspect of clothing or backgr...
The link between attention and perception was demonstrated on a basketball court in which people were asked to count how many passes the players wearing white made. After about 40 seconds, a gorilla walked on the court, thumped its chest and walked ...
How much of what we see or hear, taste, smell, or touch, is actually recorded by the brain without our conscious awareness? One method psychologists use to study this phenomenon is to study people who have had damage to the primary visual cortex. Cl...