Public Relations
Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advert...
Magazine industry
This program examines the evolution of the magazine industry over the course of the 20th century. General-interest magazines like Life and Look once provided a national forum that helped Americans explore their common interests. After World War II, ...
Television History
Few innovations of the 20th century can top the television in overall effect on culture and daily life. This program covers the development of TV from the labs of John Baird, Philo T. Farnsworth, and Vladimir Zworykin to the present day. Pioneered a...
Book Industry
Book publishing is both the oldest and the smallest of the mass media industries. With commentary by the president of Allyn & Bacon, a regional manager of Barnes & Noble, and the owner of the large, independent Tattered Cover Book Store, this progra...
Film history
The Lumiere brothers and Thomas Edison would definitely be impressed if they could see how far the medium created with the invention of the movie camera has evolved. This program examines the history of film, from its beginnings in the late 19th cen...
Radio history
This program tells the complete story of radio, from its roots in Marconi's wireless telegraphy and the invention of the vacuum tube by Lee De Forest, to its heyday in the 1930s and subsequent upstaging by television in a battle for audience-share. ...
Advertising
Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for a...
Media history
This program is an excellent survey of the history of mass media. Academic and industry experts discuss the invention and impact of the printing press, telegraph, and telephone, all of which have allowed information to be easily transmitted over gre...