02:17
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
02:21
Importance of Market Research Strategy
This clip explores the importance of marketing and market research for any business. It explains that the most useful market research will assess whether or not there's a need for the product or service in the marketplace, as well as who might be th...
01:44
Market Research: Going It Alone or Seeking Professional Assistance
This clip talks about the pro's and cons of doing one's own market research versus using an outside resource, which will typically be a market research expert or consultant.