02:17
Focus Groups and Questionnaires
This clip explains that, while much valuable information can be collected through personal observation, it is often necessary to get more comprehensive data regarding customer needs and attitudes. This can be done through the use of focus groups and...
02:02
Sales Promotion and Publicity
This clip notes that sales promotion is the bridge between advertising and personal selling. It talks about some of the more popular kinds of give-aways, events and contests, and explores public relations tools, including sponsorships.
03:34
Market Research Data: Primary vs. Secondary
This clip explains the difference between primary and secondary data, noting that each can be valuable in its own way for the entrepreneur seeking to gauge the prospects for success.