18:27
Advertising Layout Part II: Visual Direction
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods—the ones that garner awards as well as customers. This program shows how to attract a reader’s attention with th...
19:13
Advertising Layout Part I: Space Allocations
This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or o...