Inside Saatchi & Saatchi: A Spirited Case Study
Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish—and in the process reveals the inner workings of an ad agency whose ...
How I Made My Millions
In ten concise entrepreneurship case studies, CNBC profiles successful companies and product lines that began with nothing but a great idea. Among the innovators featured are Lonnie Johnson, inventor of the Super Soaker water gun; Jim McCann, founde...
The 30-Second President
No single force has changed American politics more than television—especially the television commercial. In this program, Bill Moyers examines the phenomenon of the “30-second president” and the role of advertising in 20th-century American pol...
Sexy Inc.: A Critical Look at the Hypersexualization of Childhood
The eroticization and physical objectification that are staples of the youth-focused business/media complex give the impression that exploitative, age-inappropriate sexuality is natural, normal, and even necessary. This documentary condemns the hype...