Why we buy what we buy
In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychologic...
What Is Marketing? The Basics and Beyond
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and resp...
Neuromarketing: Consumers Under the Influence
Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer ...
Sexy Inc.: A Critical Look at the Hypersexualization of Childhood
The eroticization and physical objectification that are staples of the youth-focused business/media complex give the impression that exploitative, age-inappropriate sexuality is natural, normal, and even necessary. This documentary condemns the hype...
New Economics 101: The True Wealth in the New Economy
Economist and bestselling author Juliet Schor lays out a positive vision for rethinking our relationship to consumer goods in this accessible and timely analysis of the devastating ecological, social, and personal costs of mass consumerism. Ranging ...
Why we buy
This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase...
How they sell
From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Cla...