One red paperclip: Kyle MacDonald makes the deal of a lifetime
Meet Kyle MacDonald, an unemployed young Canadian with a crazy-wonderful dream: to trade his way up from one red paperclip to a house in just one year using only his blog as his bartering tool. This program - an intriguing example of online entrepre...
Starting an Online Business
With online purchases becoming the standard way of shopping for many people, Internet-based businesses now make up a highly lucrative sector of the global economy. As this program shows, the setup and operation of an online business has never been m...
Data Mining: Big Data's Increasing Challenge and Payoff
Just as raw materials buried in the Earth yield the occasional gem, raw data can also be mined for value. And as the amount of information available for analysis grows with every bar-code scan and Facebook post, the world of Big Data represents a se...
Facebook Factor: Social Networking for Profit
Mike Tan wants his company, TeamPages, to become the Facebook of amateur sports teams. Will he strike it rich or strike out? This program looks at the opportunities and pitfalls of starting social networking sites. Leila Boujnane, CEO of the image s...
Online Marketing Strategies
As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has bec...