Barbie’s Midlife Crisis: Mighty Mattel Fights Back
At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival th...
This Land Is Our Land
For more than three decades, transnational corporations have been busy buying up what used to be known as the commons -- everything from our forests and our oceans to our broadcast airwaves and our most important intellectual and cultural works. In ...
Going Global: Exporting - The Basics
About the series: With more than 70 percent of the world’s purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk...
Going Global: Exporting - Building The Foundation
About the series: With more than 70 percent of the world’s purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk...
Going Global: Exporting - Steps For Success
About the series: With more than 70 percent of the world’s purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk...