Starting a Bed and Breakfast: The StartUp Experience
Sallie Clark is the owner and innkeeper of Holden House 1902 Bed & Breakfast. She started small but soon expanded from three rooms to three houses. In this program, Sallie discusses how to identify locations that will support B&Bs; what types of atm...
Marketing Research and Segmentation
Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic ...
The Start Up Experience: Selling Products Online
This video features an interview with Jim Reeder, a co-founder of Consider It Sold, one of the top 200 distributors on eBay. The program discusses where to find the valuable products that customers want, how to negotiate the best price on one’s pr...
Starting a Restaurant: The StartUp Experience
Randy Price is the CEO of the Rocky Mountain Restaurant Group. Randy went from working in restaurants to successfully starting and profiting from four of his own restaurants: Sonterra Grill (innovative Southwest), Slayton’s (Kansas City–style BB...
Finding Your Customers: Marketing and Advertising Your Business
Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company’s most daunting challenge. Packed with advice from experienced entrepreneurs, thi...