Inside Saatchi & Saatchi: A Spirited Case Study
Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish—and in the process reveals the inner workings of an ad agency whose ...
How I Made My Millions
In ten concise entrepreneurship case studies, CNBC profiles successful companies and product lines that began with nothing but a great idea. Among the innovators featured are Lonnie Johnson, inventor of the Super Soaker water gun; Jim McCann, founde...
Operations Management: A Hotel Case Study
Although the service and hospitality industry is a major component of the U.S. economy, it may be difficult to find operations management case studies in the hotel sector. This program fills that void, guiding viewers through the “input and output...
What Is Marketing? The Basics and Beyond
A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and resp...