18:00
Why we buy what we buy
In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychologic...
23:31
Why we do what we do
Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavi...