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Public Relations
28:06

Public Relations

Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from advert...

Advertising
30:01

Advertising

Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for a...