19:39
Marketing Research and Segmentation
Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic ...
33:57
Non-experimental Research Methods in Psychology
This program presents non-experimental research methods—questionnaires, interviews, and naturalistic observation—through three studies on the effects of cell phone use. Section one explains good questionnaire design while considering both the ad...