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The business plan
26:39

The business plan

This program spotlights two very different small-business owners - a physical therapist and a performance artist - who have something very important in common: a business plan. Over the course of the video, Peter Dolan and Neda Rahmani talk about th...

Finding Your Customers: Marketing and Advertising Your Business
29:56

Finding Your Customers: Marketing and Advertising Your Business

Building a loyal customer base is vital to the success of any new business - but competing for attention in a world bombarded with advertising may be a young company’s most daunting challenge. Packed with advice from experienced entrepreneurs, thi...