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Truth Be Told: Deciding What to Study
04:47

Truth Be Told: Deciding What to Study

The factors that motivate sociologists to study one thing as opposed to another are probably as numerous and varied as the sociologists themselves. A powerful motivation for some is the desire to shed light on social problems.

Truth Be Told: Ethnographic Research
01:11

Truth Be Told: Ethnographic Research

Ethnographic research, sometimes known as participant observation, is a technique used by sociologists to study people by getting actively involved in their lives.

Truth Be Told: Qualitative vs. Quantitative Research
07:47

Truth Be Told: Qualitative vs. Quantitative Research

There are two broad categories of research in the field of sociology: qualitative and quantitative. The researcher using qualitative techniques is present in the environment he or she is studying. This is not required with quantitative techniques, w...

Truth Be Told: Objectivity: Fact or Fiction
07:20

Truth Be Told: Objectivity: Fact or Fiction

The question of whether or not objectivity is possible or even desirable in sociological research is often the subject of fierce debate.

Truth Be Told: Research Tools and Techniques
02:24

Truth Be Told: Research Tools and Techniques

The tools and techniques of sociological research are wide-ranging. The choice about which to use is generally dictated by the topic being researched, as well as the preferences of the sociologist.