The factors that motivate sociologists to study one thing as opposed to another are probably as numerous and varied as the sociologists themselves. A powerful motivation for some is the desire to shed light on social problems.
Ethnographic research, sometimes known as participant observation, is a technique used by sociologists to study people by getting actively involved in their lives.
There are two broad categories of research in the field of sociology: qualitative and quantitative. The researcher using qualitative techniques is present in the environment he or she is studying. This is not required with quantitative techniques, w...
The question of whether or not objectivity is possible or even desirable in sociological research is often the subject of fierce debate.
The tools and techniques of sociological research are wide-ranging. The choice about which to use is generally dictated by the topic being researched, as well as the preferences of the sociologist.