03:05
Human Resources and the Law
Once the recruitment and hiring process begins, a whole host of laws and regulations comes into play. The most visible of these are mandates related to equal employment opportunities for minorities and those with disabilities.
04:11
Promotional Strategies Case Study: "Earthstone Wood-Fire Oven"
This clip profiles a company that makes wood-fire ovens. In addition to utilizing traditional forms of advertising, the owner's promotional strategy includes in-person demonstrations. These presentations often take the form of events at which he pre...