Interpretations: Selective Attention Research
The link between attention and perception was demonstrated on a basketball court in which people were asked to count how many passes the players wearing white made. After about 40 seconds, a gorilla walked on the court, thumped its chest and walked ...
Plan of Action
This video explains the importance of pre-planning for a sales presentation and outlines the work involved prior to the actual meeting with the prospect.
Connections: Sensing the World: The Absolute Threshold
The minimum stimulation necessary to detect reliability a particular stimuli is called the absolute threshold. Thresholds can vary depending on a person's experience and expectations, or level of fatigue. A remarkable quality of the human mind is it...
The Mind's Storehouse: Encoding: Getting Information In
Most of what we encode into memory is information that is a byproduct of everyday life and will soon be forgotten. It is only information or events that we give attention and attach meaning to that are likely to be remembered later. Organizing infor...