03:07
Heuristic Model: Anchoring, The
Nobel Prize winning professor of psychology Daniel Kahneman talks about anchoring. "If we plant an idea in your head or a number in your head," Dr. Kahneman explains, "it has a very big effect on subsequent judgments...that's a demonstration of anch...
01:14
Heuristic Model: Availability, The
Nobel Prize winning professor of psychology Daniel Kahneman says we judge real frequency by the ease with which examples come to mind. "If you're driving," Dr. Kahneman says, "and you've seen a car overturned by the side of the road...that will come...