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Mass Appeal: Collective Behavior and Social Movements
The emotion that ignites a social movement can be based on any number of things, including grievances, anger, hope or rising expectations.
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Mass Appeal: Collective Behavior and Social Movements
There are a number of elements that normally must be present for a social movement to emerge. One of the most fundamental is known as collective identity. This is the feeling of being part of a group dedicated to achieving common goals that leads p...