28:40
First Impressions
The image that a salesperson projects is an important factor in determining how the customer "feels" about the sales representative. A positive image sets the stage for success while a negative image may result in lost sales and potential failure.
02:55
Finding A Niche
This clip explains that a business idea will generally not lead to a successful business venture unless it stands out from the competition.
03:01
Managing a Small Business
This clip introduces the five major management functions: planning, organizing, staffing, leading, and controlling. It notes that the challenge for small business owners is to avoid what is sometimes called "entrepreneur's disease": the inability to...