Promotional Mix and Personal Selling, The
This clip notes that personal selling is the first element of the promotional mix, which also includes advertising and sales promotion strategies. The clip also talks about the value of networking to establish valuable contacts in the company's fiel...
Goals, Plans and Strategies
This clip talks about the importance of creating a business plan that clearly and realistically outlines goals and strategies for a new company.
Risk and Self-Doubt
This clip looks at the financial risk most entrepreneurs assume when they start their new business, and the self-doubt that can crop up at any point.
Unspoken Social Compact, The
Former Secretary of Labor and university professor Robert Reich talks about what he calls "the unspoken social compact" between companies and their employees that used to assure increases in earnings and benefits for workers whose companies prospere...